Doughp On Shark Tank: From Rejection To $13M+ In Sales & Success!

26 May, 2025

Can a business truly thrive without the backing of seasoned investors? The story of Doughp, the edible cookie dough company, provides a compelling "yes," proving that entrepreneurial grit and a delectable product can pave the road to success, even in the face of a "Shark Tank" rejection.

Doughp, founded in 2017 and headquartered in Las Vegas, Nevada, quickly captured the attention of dessert enthusiasts with its ready-to-eat cookie dough. This innovative approach, coupled with a strong brand identity, set the stage for an intriguing journey. The company's founder, Kelsey Moreira, pitched her business on the popular television show "Shark Tank" in 2019, aiming to secure investment and propel Doughp to new heights. However, the sharks, while impressed by the product and the founder's passion, ultimately did not make an offer. This could have spelled doom for many startups, but for Doughp, it was just the beginning.

Category	Details
Name	Kelsey Moreira
Occupation	Founder and CEO of Doughp
Known For	Creating the edible cookie dough brand Doughp
Education	(Information not readily available)
Birthdate	(Information not readily available)
Birthplace	(Information not readily available)
Net Worth (2022)	$10 million (estimated)
Company Net Worth (2024)	$10.5 million (estimated)
Website Reference	doughp.com

The aftermath of the "Shark Tank" appearance was a whirlwind of activity. Despite not securing a deal, Doughp experienced a significant surge in website traffic, sales, and social media engagement. This immediate boost was a testament to the show's power to generate brand awareness, even without an investment. With the company's trajectory, the estimated 10% yearly growth rate, Doughp's net worth had reached about $10.5 million. The company has sold over $13 million worth of cookie dough since appearing on the show.

Moreira shared that, since Doughp's inception, the company had sold more than $13,000,000 worth of cookie dough. The companys journey from a single location in San Francisco to a nationwide brand showed the products popularity and the brands ability to scale. In the dynamic world of business, Doughp also decided to adjust its strategies slightly from its original "Shark Tank" pitch. This ability to adapt, to learn from experiences, and to seize opportunities is a crucial trait of successful entrepreneurs. The company made sales of $2 million in 2020 and anticipated reaching $5 million in revenue in 2021.

The success of Doughp underscores the importance of a compelling brand story. The company's tagline, "Doughp (think.that's 'dope'!) is taking cookie dough to the next level," speaks to a specific demographic, a younger audience that appreciates a fun and irreverent approach. Kelsey Moreira's own story, including her personal struggles and her passion for the product, resonated with viewers and consumers. The company has explored subscription models and corporate gifting, further diversifying its income and contributing to its net worth. The company made sales of $2 million in 2020 and anticipated reaching $5 million in revenue in 2021.

Doughp's ability to adapt and diversify has also played a role in its success. In 2022, the company made another appearance on "Shark Tank" on May 13, 2022, sharing that it had sold more than $10 million worth of cookie dough. From online sales to appearing on Costco's shelves, the treat has found its way to many cookie dough fans.

Financial performance provides insights into the financial health and performance of Doughp. It provides a snapshot of the company's financial health and is often used to assess its overall performance and stability. Kevin asked about their net profits and she tells him they have a 35 percent net and cut ratio. With more prompting, she reveals that their net income for the current calendar year is $240,000. Doughps net worth is estimated to be around $ 5 million. This estimate is based on Doughps annual sales figures and the growth projections of the business in the coming years. As Doughp has become a household name, with products available in hundreds of stores across the US, it stands to reason that kesleys net worth would reflect this.

The company's growth hasn't been without its challenges. Doughp encountered difficulties after making their appearance on "Shark Tank." The competitive landscape, with companies like Schmieding Produce, Skratch Labs, and Mycotechnology vying for market share, presented another hurdle. However, Doughp's commitment to quality, its innovative approach, and its strong brand identity have enabled it to overcome these obstacles. Doughps net worth has not been made public by the company. She found another investor a few months after making her appearance on Shark Tank, and he or she paid her $500,000 for an undisclosed valuation.

In 2019, Kelsey entered seeking $450,000 for 10% of her cookie dough business. With over 20,000 customers per month coming to her single location, cash flow was good. The plan, according to the entrepreneur, is to expand Doughp into other high-traffic locations and is in lease negotiations for a spot on the Las Vegas Strip.

The cookie dough market is competitive, but Doughp distinguishes itself through its approach to business. While the sharks didnt bite, Doughps journey after the show has been sweet. Since appearing on shark tank, Doughp has sold over $13 million worth of cookie dough. The company has grown from a single location in san francisco to a nationwide brand. Doughp is taking cookie dough to the next level. This growth phase played a significant role in shaping Doughps net worth in 2024. The company has also explored subscription models and corporate gifting, further diversifying its income and contributing to its net worth.

Beyond the business metrics, Doughp's story is about passion, resilience, and the power of believing in your product. The company's journey since "Shark Tank" demonstrates that, while securing investment can be beneficial, it is not the only path to success. With the right product, a strong brand, and a dedicated founder, even rejection can be transformed into a catalyst for growth. The entrepreneur projects $2,250,000 in sales with a net income between 27 and 35% in the next year.

Doughp's story provides a valuable lesson for entrepreneurs: focus on building a great product, cultivating a strong brand, and connecting with your customers. Success might not come overnight, and it might not always follow the path you expect, but with determination and adaptability, you can achieve your goals.

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