Perfectted: Dragons' Den Success & Funding Journey | Updated 2024

28 May, 2025

Is it possible for a beverage brand, barely three years old, to disrupt the global market and capture the attention of industry titans? Perfectted, a matcha energy drink, is proving that ambition and innovation can indeed yield remarkable success. Launched in 2021, the company's journey has been nothing short of meteoric, a testament to the power of a well-conceived product and strategic execution.

Perfectteds story begins with a simple, yet compelling concept: a natural energy drink infused with the power of matcha. The beverage boasts 80mg of caffeine, derived from matcha, and is offered in a range of refreshing flavors like Apple Raspberry, Pear Ginger, and Pineapple Yuzu, all without added sugar and with a light sparkling touch. This focus on natural ingredients and a healthier profile has clearly resonated with consumers, driving rapid expansion and significant investment.

The brand's reach is undeniably impressive. Perfectted is now available in 3,500 retail locations across over 30 countries, including prominent retailers like Tesco, Waitrose, and Joe & the Juice. This widespread distribution network is a clear indicator of the drinks growing popularity and the effectiveness of the brands sales and marketing strategies. The company has also secured listings within Tescos meal deal, increasing visibility and consumer access.

Aspect	Details
Product Name	Perfectted
Product Type	Matcha Energy Drink
Key Ingredients	Matcha (80mg caffeine), Natural Flavors
Sugar Content	No Added Sugar
Available Flavors	Apple Raspberry, Pear Ginger, Pineapple Yuzu, Juicy Peach
Launch Year	2021
Current Retail Locations	3,500+
Countries Served	30+
Notable Retailers	Tesco, Waitrose, Joe & the Juice
Funding Rounds	3
Recent Investors	Steven Bartlett, Tesco Accelerator Programme
Latest Funding Round	Seed Round (August 5, 2024)
Website Reference	Perfectted.com

The financial backing behind Perfectted reflects the confidence of investors in its potential. While specific figures on total funding remain partially undisclosed, the brand has successfully completed three rounds of funding. The latest funding round, a seed round that concluded on August 5, 2024, demonstrates continued investor appetite for the company's growth.

The involvement of Steven Bartlett, the entrepreneur behind the podcast "The Diary of a CEO" and a star of the BBC's "Dragons' Den," is particularly noteworthy. Bartlett has doubled down on his initial investment, providing an additional 1 million in funding. This reinforces the belief in Perfectted's potential and provides further resources for expansion and innovation. Bartlett initially invested alongside Peter Jones after the brand's appearance on "Dragons' Den" in March 2022.

The founders, Teddy Levenfiche and Marissa Poster, initially sought 50,000 for a 5% stake in their business on the BBC1 show "Dragons' Den". They had already invested a substantial 250,000 of their own funds into the venture. This commitment, coupled with their clear understanding of their product, market, and finances, impressed the Dragons, paving the way for subsequent investments and partnerships. The duo presented Perfectted alongside Teddies brother Levi, who is also Marissas boyfriend.

The success of Perfectted hasn't gone unnoticed. The brand was featured on the "Startups 100" list, recognizing its promising potential among the UKs most innovative new businesses. This recognition is a validation of Perfectted's impact on the market and a testament to the team's efforts.

The Dragons' Den bundle offered by the brand serves as a great promotional example. It includes a Matcha Starter Kit (30g matcha powder, an electric matcha whisk, and a scoop) and an Energy Drink Variety Pack (2x Apple Raspberry, 2x Pear Ginger, 2x Pineapple Yuzu, and 2x Juicy Peach), catering to both new and loyal customers. This strategic bundling highlights the brand's commitment to its customers.

Perfectted's journey exemplifies the evolution of a start-up from idea to industry player. With its delicious and natural product, strategic funding, and a solid understanding of its market, Perfectted has achieved impressive growth in a short amount of time, with continued success seeming inevitable. The exact revenue figures for Perfectted are undisclosed at this time, but the rapid expansion, strategic partnerships, and consistent funding rounds signal a high potential for continued growth and market dominance.

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PerfectTed pitches a new kind of caffeine kick

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