Barbara Costello: Net Worth, Age & Trivia - Everything You Need!

26 May, 2025

In an era dominated by fleeting trends and youthful influencers, how does a septuagenarian become a social media sensation and build a multi-million dollar empire? Barbara Costello, affectionately known as "Brunch with Babs," is the unexpected internet star who has done just that, proving that age is merely a number when it comes to achieving viral fame and financial success.

Barbara Costellos journey to becoming a beloved figure on platforms like TikTok and Instagram is a testament to her relatability, authenticity, and the timeless appeal of classic home cooking and lifestyle advice. Her story is not just about becoming a celebrity; it's about building a brand that resonates deeply with audiences of all ages, proving that there's always room for a fresh perspective, regardless of one's life stage. Costellos content, a blend of culinary tips, family advice, and heartwarming anecdotes, has transformed her into a household name, generating significant income in the process.

Category	Details
Real Name	Barbara Costello
Known As	Brunch with Babs
Profession	Social Media Influencer, Content Creator, Author
Date of Birth	Not publicly disclosed, estimated to be in her 70s
Age (as of 2024)	Approximately 77 years old
Height	5'3" (1.58m)
Marital Status	Married
Children	4
Grandchildren	8
Platform	TikTok, Instagram, YouTube
Net Worth (Estimated 2024)	Around $5 Million
Major Income Sources	Social Media, Brand Partnerships, Cookbook Sales
Associated With	CAA (Creative Artists Agency)
Notable Achievements	Viral Social Media Success, Published Cookbook, Signed with CAA
Reference Website	Forbes

Before her meteoric rise to fame, Barbara Costello's life revolved around her family and community. She worked as a preschool teacher, dedicating her time to nurturing young minds. This experience, coupled with raising her four children, instilled in her a deep understanding of the importance of practical, efficient solutions for everyday life, a key ingredient in her future success. This is a key factor of her success, as Costello often shares easy tips and tricks on making household tasks quicker and more manageable, resonating with a broad audience seeking practical advice.

Costello's foray into the world of social media began in 2020 when she launched "Brunch with Babs" alongside her daughter, Liz Ariola. They started by creating videos on TikTok, and it was a strategic move. The platform, known for its short-form videos and viral potential, provided the perfect launchpad for Costello's engaging content. Her daughter's support and technical knowledge proved invaluable, helping her navigate the digital landscape and reach a wider audience.

Her content quickly resonated with viewers. People were drawn to her warmth, authenticity, and the genuinely helpful tips she shared. Within a short time, she amassed a significant following. This growth demonstrates the power of genuine connection and the appeal of practical, relatable advice in a saturated digital world.

One of the secrets to Costello's success is her ability to create content that is both entertaining and informative. She shares recipes, cooking videos, kitchen organization tips, and general lifestyle advice, all delivered with her signature charm and warmth. Her "Brunch with Babs" persona is not just a brand; it's an extension of her genuine personality, which is a major factor in creating a strong connection with her followers.

Costello's approach to cooking, like her life philosophy, emphasizes simplicity and practicality. Take, for example, her tip on gutting a pumpkin with a hand mixer. This simple hack not only saves time but also makes the task less daunting, aligning perfectly with her ethos of making life easier. Similarly, her recipes often focus on classic, comforting dishes that are easy to prepare, appealing to both novice and experienced cooks alike.

The financial rewards of Costellos online presence are notable. Her net worth, estimated to be around $5 million by 2024, is a direct reflection of her hard work, shrewd business acumen, and the ability to monetize her influence. Her income comes from diverse sources, including social media platforms like Instagram and TikTok, where she shares relatable content. These platforms facilitate brand partnerships and sponsored content deals.

Her success extends beyond sponsored content. Costellos influence has also led to a book deal, showcasing her ability to translate her online brand into tangible assets. The release of her cookbook, "Celebrate with Babs: Holiday Recipes & Family Traditions," further solidifies her position as a lifestyle authority. This demonstrates a strategic effort to diversify her income streams and build a sustainable brand.

The rapid expansion of her reach is evident in the numbers. From a relatively modest following in late June, her audience exploded to nearly 800,000 within a month. This exponential growth underscores the significant impact of her content and the appeal of her brand in the digital sphere.

Costello's association with CAA (Creative Artists Agency), a powerhouse in the entertainment industry, is another significant milestone. This partnership underscores her transition from a social media star to a recognized figure in the broader entertainment landscape. CAA's representation in all areas indicates that her influence extends beyond online content creation, opening doors to new opportunities and collaborations.

The success of "Brunch with Babs" is a powerful illustration of the evolving nature of celebrity and influence. Costello, who never envisioned becoming a social media sensation in her 70s, has redefined the concept of a digital influencer. Her journey proves that age is not a barrier to achieving significant success and that authenticity, relatability, and practical wisdom are timeless assets.

As the digital landscape continues to evolve, Barbara Costello's story serves as an inspiration. Her ability to connect with audiences, share valuable content, and build a successful brand showcases the transformative potential of social media and the enduring value of genuine human connection.

Here are some fun trivia facts about Barbara Costello:

She did not plan to become the "internet's grandma," but embraced the role with warmth and humor.
She is a mother of four and a grandmother of eight.
Her rise to fame began approximately a year before the full scope of her success was realized.
Her height is 5'3" (1.58m).
She frequently uses the phrase, "Who would've thunk?" in reference to her unexpected fame.

In a media landscape often dominated by youth, Barbara Costello has found a unique space, crafting a brand that celebrates family, tradition, and the simple joys of life. Her success demonstrates the power of sharing genuine, relatable content and embracing a new chapter in life with grace and enthusiasm.

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